Tokyo Olympics: After snapping ties with Li Ning, IOA looking for new attire sponsor by month-end


The IOA had unveiled the Olympic equipment designed by Li Ning final week within the presence of sports activities minister Kiren Rijiju, which led to widespread criticism.

After parting methods with Chinese language sportswear firm Li Ning to “honour public sentiment”, the Indian Olympic Affiliation (IOA) on Wednesday stated it’s hoping to discover a new equipment sponsor for the nation’s Olympic-bound contingent by the tip of this month.

The IOA on Tuesday dropped Li Ning as its official equipment sponsor for the Olympics and said that the nation’s athletes will put on unbranded attire in the course of the Tokyo Video games, scheduled to be held from July 23 to August eight.

However on Wednesday, IOA president Narinder Batra stated search is on for a brand new sponsor throughout the restricted obtainable time.

“The method (of discovering a brand new sponsor) is in progress however time in our hand could be very restricted. We do not wish to put strain on anybody and have them on board below duress. It must be on mutual settlement,” Batra advised PTI.

“By month finish, we should take a name on whether or not to go unbranded. The apparels are prepared and want at hand them over to our athletes as quickly as potential.”

The IOA had unveiled the Olympic equipment designed by Li Ning final week within the presence of sports activities minister Kiren Rijiju, which led to widespread criticism as Chinese language firms had confronted opposition after final 12 months’s navy face-off between the 2 nations in jap Ladakh.

It’s learnt that the Sports activities Ministry then suggested the Olympic physique to snap ties with the corporate. The IOA chief stated that the choice to drop Li Ning was taken in public curiosity.

“I’m not going to take the title of any firm or anybody, however the choice was taken solely after we began to obtain criticism from all quarters, together with the media following the announcement. We took this choice maintaining in thoughts public sentiment,” Batra stated.

Batra stated for the IOA and Sports activities Ministry, the precedence is preparation of the nation’s Olympic-bound athletes and logistics relating to their journey to Tokyo for the quadrennial Video games.

Whereas Li Ning was the official attire associate, the official ceremonial kits are being sponsored by Raymonds.

The IOA chief additionally dismissed stories that India, together with 9 different nations, could possibly be barred from taking part within the Tokyo Olympics by the organisers due to a surge in COVID-19 instances in these nations.

“These are all media speculations. We at IOA have not heard something from both the IOC (Worldwide Olympic Committee) or the organisers on this regard,” Batra stated.

“However nonetheless we’ve got requested the IOC and Tokyo Video games organisers to provide us a transparent image. India continues to be better-placed than most different nations by way of COVID instances and mortality price.”

A Malaysian media report claimed that the Japanese authorities had requested the Video games organising committee to contemplate denying entry to 10 nations, together with India, because of the surge in COVID instances not too long ago.

The report additional said that different nations on the potential “no entry record” are Pakistan, Nepal, Bangladesh, Maldives, Sri Lanka, Afghanistan, Vietnam, and the UK.

Nevertheless, the Video games organisers have additionally rejected the hypothesis.

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