Samsung launches 43-inch rotating TV ‘Sero’ in India


New Delhi: Samsung on Wednesday expanded its way of life TV vary in India with the launch of ‘Sero’ — the world’s first cellular optimised TV that rotates between horizontal and vertical orientations on the flick of a button.

The ‘Sero’ shall be accessible in 43-inch display dimension with navy-blue bezel design.

The life-style TV is priced at Rs 1,24,990 and shall be accessible solely at Reliance Digital shops.

“With shoppers now utilizing their TVs in numerous methods than ever earlier than, together with scrolling by social media, watching the most recent viral movies or binge watching their favorite OTT exhibits, we wished to redefine their content material viewing expertise by transferring it to an even bigger display,” mentioned Raju Pullan, Senior Vice President, Client Electronics Enterprise, Samsung India.

The ‘Sero’ — named for the Korean phrase for ‘vertical’ — is geared towards a youthful social media era with an curiosity in viewing experiences equivalent to those discovered on their cellular units.

The TV makes use of AI to upscale content material to 4K decision, so customers can stream content material in spectacular element, whatever the supply and comes with 60W front-firing audio system.

It comes with Portrait Mode for shoppers to select from numerous trendy vertical backgrounds to reinforce their dwelling.

The Ambient Mode+ on the TV permits customers to show helpful data or mix the TV into its environment, making the large clean display a factor of the previous.

The Sero can be geared up with different sensible options equivalent to Adaptive Image, Responsive UI, Faucet View know-how, Lively Voice Amplifier (AVA) and many others. for a complicated viewing expertise.



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