New Delhi: The 12 months 2020 will go down in historical past! This 12 months that showcased life’s uncertainty! A 12 months of exploration, the place we learnt a brand new ability or picked up a brand new interest. Even the may of 2020 could not cease younger India from immersing into new experiences of residing their current to the fullest. Embracing this energetic and aspirational mindset, &photos’ is powering on to a brand-new expertise with its refreshed model ideology ‘On Nahi, Full On’.
Constructed on the perception that ‘In a world that unsure, why cease myself from immersing absolutely in what I do’, &photos’ new model philosophy of ‘On Nahi, Full On’, ignites a spark of aspiration amongst the younger and breathless to take cost and maximize each second with out slowing down.
Since, its launch in 2013, &photos has been catering to an viewers with a youthful mindset with an array of content material and characters that replicate their life selections and beliefs. Retaining its progressive but rooted model DNA, the all-new &photos has levelled up its energetic and quirky vibe that guarantees to depart viewers refreshed with a full-on expertise.
Speaking concerning the new ideology, Ruchir Tiwari, Enterprise Head, Zee Hindi Motion pictures Cluster, stated, “Over the previous 7 years, &photos has carved a distinct segment for itself by providing content material that displays the assumption of the younger and aspirational India. &photos now has the very best skew amongst the younger viewers i.e. 13-21 years NCCS A within the Hindi Film class.
The model proposition ‘On Nahi, Full On’ is an brisk and fun-loving mindset that embraces the beliefs of this distinct viewer set. Creating an immersive expertise for our viewers, we have now created refreshing content material blocks with ‘blockbuster premieres’, ‘Full-on Dynamites’ that celebrates Gen Z of Bollywood’, 2 pm ‘Full-on Time-out’ slot, Hollywood motion pictures again to again with ‘Full-on Hollywood’, and lots of extra. Foraying into unique content material with ‘Footfairy’, a TV first initiative is a testomony of our dedication to providing enthralling content material to enrich the viewers evolving consumption patterns. By way of this re-energized expertise, &photos goals to cement our positioning within the minds of our customers.”
Prathyusha Agarwal, Chief Shopper Officer, ZEEL added, “Whereas the unpredictable 2020 threw tons of challenges at us, we handled it in our personal extraordinary approach by making each alternative rely. Pegged on this premise, ‘On Nahi, Full On’, provides the dynamic younger technology, a cue to maximise each second with out slowing down. And, we’re bringing alive this Full-On ideology via the visible mnemonic of a ‘energy on button’ and the ‘&photos shorties’ our model movies that pulls a connection between the customers world and the position of &photos to amplify life.”
Prathyusha additionally added “Customers ‘alternative’ is pushed by what’s being aired on the channel however via our groundwork, we all know that manufacturers picture and notion additionally influence these selections. We examined 2 ideas with customers, to assist us be taught their understanding and resonance, that led us to the successful idea – ‘On Nahi, Full On’. The rebooted model philosophy might be a game-changer in shifting &photos from the ‘recognized and listed’ basket to the ‘my consideration set’ amongst the viewers.”
The content material technique of the brand new &photos has been designed protecting the new-age sensibilities in thoughts to strengthen its bond with its core viewers. And, on the similar time to have interaction and herald new viewers. With ‘On Nahi, Full On’, &photos guarantees to make the viewing expertise richer and immersive with a pumped library specializing in three tenants i.e. Full on blockbuster premieres like Good Newwz, Dabangg three, Kaali Peeli and Gunjan Saxena.
Satiating the viewers style for full-on thrilling content material, the channel will showcase distinctive and contemporary motion pictures like Footfairy, Omerta and Hacked amongst others. And, satisfying the necessity for bigger than life journey and a window to a brand new world, &photos will deal with its viewers with blockbuster Hollywood premieres like Bumblebee, Fantasy Island & Bloodshot together with again to again Hollywood motion pictures with Full on Hollywood; that includes motion pictures from viewers favorite franchises like Kungfu Panda, Jumanji and Transformers amongst others
Bringing alive the essence of the brand new model philosophy ‘On Nahi, Full On’, viewers are invited to a ‘Full on Bloc Celebration’ on the &photos social media channels. &photos has collaborated with younger and pushed people like Ishaan Khatter, Dhvani Bhanushali, Dolly Singh & Nikhil Paralikar a.ok.a the Tabla man that personify the manufacturers new energetic and expressive character.
Every collaborator will construct on the manufacturers content material pillars i.e. Full on Feels, Full on Masti, Full on Punch & Full on Thrill, via their distinctive ability set that connects to the world of &photos. Created by Lowe Lintas, the &photos shorties which were conceptualised might be promoted extensively via tv and digital promotions. And, levelling up the enjoyable quotient would be the full-on masti model filters that might be launched quickly to rub of its energetic and quirky vibe on its viewers on Instagram.
Taayar hojao, kyunki ab leisure hoga ‘On Nahi, Full On’
&photos’ powering on to a brand-new expertise beginning 11th October!