Mercedes Benz India posts 43% decline in gross sales at 7,893 items in 2020

Picture Supply : AP


German auto main Mercedes Benz on Wednesday reported a 43 p.c decline in gross sales at 7,893 items in India in 2020, impacted by the coronavirus pandemic, which had led to the momentary shutdown of enterprise however maintained its management place within the luxurious automotive section.

Mercedes-Benz India, which had bought 13,786 items in 2019, mentioned its gross sales within the fourth quarter of 2020 grew 40 p.c over the previous quarter, persevering with the sturdy gross sales restoration pattern as India recovered from the COVID-19 induced disruptions.

To hold ahead the momentum, the corporate has introduced a Rs 400 crore funding final yr on native manufacturing of merchandise, plans to introduce 15 recent merchandise, together with new fashions and facelifts of present fashions, this yr ranging from the second quarter.

“2020 remained an unprecedented yr for the trade, and we’re glad to make a robust gross sales restoration for us and our sellers.

We’re significantly happy with the sturdy This fall efficiency registering a 40 per cent development over Q3, and persevering with the gross sales momentum from the previous quarters,” Mercedes-Benz India Managing Director and CEO (chief government officer) Martin Schwenk advised reporters in a digital convention.

Regardless of dealing with extended market headwinds, Mercedes-Benz pursued its product technique, launched 10 new merchandise that acquired overwhelming buyer response, he mentioned, including the corporate additionally achieved important milestones within the type of introducing the first-ever luxurious electrical car in India, the EQC, and rolling out the primary ‘Made in India AMG’, GLC 43 Coupe.

On the outlook for the continuing yr, he mentioned, “We stay cautiously optimistic and are assured of continuous the gross sales momentum gained, regardless of dealing with pandemic triggered market upheavals.

“Mercedes-benz india is cautiously optimistic, and we again it up with 15 new or renewed merchandise and improvements in doing enterprise. 2021 will probably be a product packed yr, which we’re assured will translate into pleasure for patrons and our seller companions.”

Schwenk mentioned the corporate expects its development in India to be 40 per cent over the following two years.

Stating that its motto for 2021 is ‘reimagining excellence’, Mercedes-Benz India mentioned it plans to perform this by “introducing a few of the most fascinating merchandise within the Indian market, making a personalised ‘physidigital expertise’ and providing a extremely differentiated and best-in-class retail expertise.”

“As well as specializing in sustainability initiatives will probably be a key pillar in reimagining excellence,” the corporate added.

Within the first quarter of 2020, the corporate had bought 2,386 items and it plummeted to 563 items within the second quarter because of the lockdown.
It bought 2,058 items within the third quarter and within the fourth quarter clocked 2,886 items, a development of 40 per cent as in comparison with the previous quarter.

“The This fall gross sales efficiency continued the gross sales restoration witnessed since Q3 2020, buoyed by the supply of latest merchandise, sturdy festive season and an general constructive buyer sentiment, influenced by the gradual unlocking of the markets and stabilisation of companies,” it added.

Whereas the general product portfolio witnessed good traction, Mercedes-Benz India mentioned its lengthy wheelbase E-Class sedan continued to be its single highest-selling mannequin in 2020 whereas the GLC was the most well-liked SUV within the portfolio.

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