In an necessary step in the direction of the promotion of rural financial system and enhance the sale of handicraft and handloom merchandise in Jammu and Kashmir, the union territory authorities on Thursday signed a pact with on-line retailer Flipkart for showcasing and facilitating the native artisans and craftsmen to succeed in prospects throughout the globe.
Talking on the MoU (memorandum of understanding) signing event, Manoj Sinha, Lieutenant Governor, UT of J&Ok, stated the partnership will give a giant enhance to the agricultural financial system and promote the versatile handicrafts and handlooms of Jammu and Kashmir to a pan-India market.
In an announcement, Walmart-owned Flipkart stated its settlement with Jammu & Kashmir Handloom and Handicrafts Company beneath the Flipkart Samarth programme to allow native artisans, weavers and craftsmen showcase their merchandise on its platform.
Hashmat Ali Yauto, Managing Director of J&Ok Handloom & Handicrafts Company, stated, “(The partnership)… will profit lakhs of artisans, weavers and can in flip assist in strengthening the Handicraft and handloom business and financial system of the UT to a higher extent.”
Rajneesh Kumar, Chief Company Affairs Officer at Flipkart Group, stated e-commerce will operate as an enabler to not solely present nation-wide entry to the artisans and weavers group however may even catalyse native financial exercise.
“This MoU will allow 1000’s of artisans to reap the advantages of e-commerce and scale up their enterprise,” he added.
An official spokesperson of the J&Ok authorities stated, “The transfer by the federal government shall expose artisans, craftspersons and weavers to thousands and thousands of consumers buying on-line thereby making certain environment friendly advertising and marketing that too when digital advertising and marketing has overtaken the bodily advertising and marketing of products and providers throughout the globe.”
Initially this tie-up is meant to cowl dozens of merchandise of decrease and center vary segments like paper-machie, walnut craft reward objects, shawls and stoles, embroidery made-ups and namda rugs, chain sew wall hangings, willow wicker, gabba, and so forth. Many extra craft objects shall be added subsequently.
“We’re excited to hitch fingers with the J&Ok Handloom and Handicrafts Company to carry the native heritage of Jammu & Kashmir on our platform. This MoU will allow 1000’s of artisans to reap the advantages of e-commerce and scale up their enterprise,” Rajneesh Kumar stated.
Flipkart Samarth helps greater than 6,50,000 artisans, weavers, and micro-enterprises throughout India. PTI MIJ SR MKJ