As many as 33 crore eco-friendly earthen lamps or diyas, constructed from cow dung, can be produced by Diwali subsequent month, the Rashtriya Kamdhenu Aayog mentioned on Monday. It’s being seen as India’s counter to Chinese language lights.
Arrange in 2019 for the safety, promotion and conservation of indigenous cattle within the nation, the Aayog has began a nationwide marketing campaign to encourage use of cow dung-based merchandise in the course of the forthcoming competition.
“Rejecting China-made diyas, the marketing campaign will enhance ‘Make in India’ idea of the Prime Minister and swadeshi motion,” Aayog’s Chairman Vallabhbhai Kathiria mentioned in a press convention right here.
Greater than 15 states have agreed to be a part of the marketing campaign. About three lakh diyas can be lit within the holy metropolis of Ayodhya, whereas 1 lakh diyas in Varanasi, Uttar Pradesh, he mentioned.
“The manufacturing has began. We’re concentrating on 33 crore diyas earlier than Diwali,” he mentioned.
About 192 crore kilo of cow dung per day is produced in India at current. There’s big untapped potential in cow dung-based merchandise, he mentioned.
The Aayog mentioned although it’s not straight concerned in manufacturing of cow dung-based merchandise, it’s facilitating and providing coaching to self assist teams and entreprenuers in search of to arrange enterprise.
Apart from diyas, the Aayog is selling manufacturing of different merchandise constructed from dung, urine and milk akin to anti-radiation chip, paper weights, Ganesha and Lakshmi idols, incense sticks, candles amongst others.
Kathiria mentioned this initiative will assist cow shelters (Gaushals), that are at present in monetary bother as a result of COVID-19 pandemic, to grow to be self-reliant moreover creating job alternatives in rural India.
“The development must be reversed and widespread notion about cow and cow-based agriculture and cow-based trade have to be corrected instantly for social and financial rejuvenation of society notably poor in rural areas,” he added.
A collection of webinars are being organised with stakeholders like farmers, cow shelter operators, entreprenuers to be a part of this marketing campaign, he added.
(With PTI inputs)