Lending main ICICI Financial institution on Thursday launched India’s first banking programme for millennial prospects, within the age bracket of 18 years to 35 years. The proposition known as ‘ICICI Financial institution Mine’ affords an prompt financial savings account, a feature-driven iMobile utility that provides funding steerage to swimsuit the demand of millennials, curated credit score and debit playing cards, prompt private loans, and overdrafts.
“We estimate that the nation has round 40 million progressive younger millennials, who would contribute considerably to the financial system and banking within the years to come back.
“Our intensive analysis reveals that millennial prospects need banking to be easy, digitally enabled, and customised. Based mostly on these insights, we’ve created ‘ICICI Financial institution Mine’, the nation’s first full banking stack for millennials,” the financial institution mentioned in an announcement.
Below the programme, the financial institution has added a bodily presence of an experiential department focused at millennials.
“Its uniqueness lies in its format that gives an experiential area with full digital self-service kiosks, digital banking terminals, and devoted space for engagement and leisure classes.
“Additionally, the department at occasions will function the venue for ‘Mine Reside’, an occasion platform that hosts specifically curated digital occasions within the type of workshops, panel discussions, expertise reveals on journey, meals, well being, and leisure. The primary experiential department for millennials has been opened at Manyata Tech Park in Bengaluru.”