Honda Vehicles India on Monday stated it has expanded its on-line gross sales platform to supply secure and handy automotive shopping for expertise to its prospects. With the net retail platform, which is backed by its gross sales community, prospects can now full their automotive shopping for journey in six straightforward steps from the consolation of their properties, with out having to go to the dealership, Honda Vehicles India Ltd (HCIL) stated in a press release.
The automaker had launched the primary section of the initiative with the beginning of on-line bookings in April this 12 months.
The corporate stated its digital resolution will present complete retail expertise to prospects with one-stop info and interface for automotive costs, supplier selector, particular promotional presents – together with loyalty, change and company advantages – finance choices from main banks, EMI calculator, devoted gross sales consultant, on-road worth and most well-liked supply location choice for the automotive to be bought.
“For the reason that launch of ‘Honda from Dwelling’ initiative, we now have cumulatively obtained over 2.four lakh excessive intent prospects visiting the platform previously 5 months. This means curiosity in internet providers with a steady rise in digital leads and bookings. To cater to this behavioural shift, we now have been progressively investing and enhancing our on-line platforms, specializing in delivering a holistic, customer-centric digital journey,” HCIL Senior Vice President and Director Gross sales and Advertising Rajesh Goel stated.
The corporate believes this simplified, safe and contactless expertise from the consolation of their properties will improve peace of thoughts for patrons particularly throughout this COVID-19 well being disaster, he added.
“All our pan-India dealerships are built-in into the platform,” Goel famous.