The Board of Management for Cricket in India (BCCI) introduced MPL Sports activities as its official equipment sponsor on Tuesday. The MPL Sports activities is an athleisure and sports activities merchandise model from ‘Cell Premier League’, which is an esports platform based mostly in India.
The partnership runs for 3 years, starting from November 2020. MPL Sports activities will probably be sponsoring the Staff India for the upcoming tour to Australia, which begins on November 27.
The BCCI additionally confirmed that Staff India will sport new jerseys within the collection.
The partnership with MPL Sports activities will cowl the senior males, ladies and U-19 nationwide groups.
Talking on the event, BCCI President Sourav Ganguly mentioned, “We’re delighted to announce the daybreak of a brand new period for Indian cricket with the appointment of MPL Sports activities because the equipment sponsor for the Indian males’s and girls’s nationwide cricket crew till 2023.
“We look ahead to MPL Sports activities including a brand new chapter to the crew’s equipment, and produce Official BCCI licensed merchandise inside simple and handy attain for the billion-plus followers who cheer for Staff India.”
The BCCI secretary Jay Shah, in the meantime, mentioned that the board is “trying ahead to working with a younger Indian model.”
“The partnership leads us to a brand new frontier for Staff India and for sports activities merchandising within the nation. We look ahead to working with a younger Indian model like MPL Sports activities to faucet the potential that this sphere holds. This partnership goals at facilitating entry to high-quality Indian cricket fan merchandise, together with the coveted Indian cricket crew jersey for cricket followers not simply within the nation however globally,” mentioned Shah.