New Delhi: Amazon on Wednesday (January 13) introduced its first mobile-only Prime Video plan at a beginning worth of Rs 89 monthly because it seems to woo entertainment-hungry smartphone customers within the nation.
The one-user plan will initially be accessible for Bharti Airtel‘s pay as you go customers, the corporate mentioned.
After a 30-day free trial, the Rs 89 for the 28-day plan will include 6 gigabytes of information.
“India is one in all our fastest-growing markets globally with very excessive engagement charges. Buoyed by this response, we wish to double-down on our efforts and attain out to an excellent bigger viewers. Powered by inexpensive information, smartphones have change into the popular display for leisure in India,” Amazon Prime Video India Director and Nation Normal Supervisor Gaurav Gandhi mentioned.
He, nonetheless, declined to touch upon the variety of subscribers of Amazon Prime Video in India.
Amazon Prime Video rival, Netflix launched an identical mobile-only subscription plan in India for Rs 199 final 12 months.
Bringing in mobile-only plans helps content material streaming platforms faucet into bigger audiences, particularly in smaller cities and people consuming content material on the go.
Prime Video Cell Version is a single-user mobile-only plan, offering SD (normal definition) high quality streaming to prospects which is created particularly for a mobile-first nation like India, Gandhi mentioned.
As a part of the Prime Video Cell Version launch in India, all Airtel prospects on bundled pay as you go packs can avail a 30-day free trial by signing as much as Amazon from the Airtel Thanks app utilizing their cell quantity.
After the 30 days free trial, Airtel prospects can entry Prime Video Cell Version by way of pay as you go recharges beginning at Rs 89 for 28-day entry to the service together with 6GB information.
Prospects who need options like multi-user entry, streaming throughout gadgets together with sensible TVs and HD/UHD content material together with entry to Prime advantages like Prime Music and free quick supply on
Amazon.in can recharge with a 30-day Amazon Prime membership at Rs 131 or recharge with a Rs 349 pack of 28-day validity.
The recharges will likely be accessible on the Airtel Thanks app and over 1,000,000 recharge factors throughout the nation.
“Over the past 4 years, Prime Video has change into the nation’s most liked premium streaming service with viewership coming from over four,300 cities and cities. We consider that the Cell Version plan will additional speed up Prime Video’s adoption in India,” Gandhi mentioned.
Amazon Prime Video will proceed to be accessible as a part of Amazon’s Prime providing that’s accessible for Rs 999 yearly or Rs 129 a month.
Excessive (OTT) gamers like Netflix, Amazon Prime and Disney+Hotstar have seen large progress previously few years on the again of low-cost information tariffs and availability of inexpensive smartphones. The adoption of those digital platforms was additional accelerated in the course of the pandemic amid restricted social actions like visits to film theatres.
“At Airtel, we’re deeply captivated with delivering a differentiated expertise to our prospects by way of our Airtel Thanks program. We’re pleased to companion with Amazon to democratize high quality digital leisure in India by leveraging Airtel’s core strengths of high quality prospects, deep distribution and best-in-class community for video,” Bharti Airtel Chief Advertising and marketing Officer Shashwat Sharma mentioned.