Amazon India launches mentor programme for startups, rising manufacturers


Amazon India on Sunday introduced the launch of its ‘Mentor Join’ programme, which is geared toward accelerating the expansion of startups and rising model homeowners enrolled beneath its Amazon Launchpad initiative.

Via the programme, startups and rising manufacturers will achieve entry to steerage from enterprise capital corporations, business veterans and Amazon leaders by knowledgeable information sharing classes, networking occasions and 1:1 mentorship classes, a press release stated.

Mentors from academic establishments and VC corporations like Hearth Ventures, DSG Client Companions, Elevation Capital, Tomorrow Capital have already signed up for the programme to contribute to the Indian startup progress story, it added.

“Startups and rising manufacturers enrolled within the Amazon Launchpad programme can entry steerage from these mentors by numerous methods. This contains one-to-one mentorship with chosen mentors over a three-month interval, ongoing networking alternatives with a wider pool of business specialists, or information sharing classes between these specialists and different Launchpad manufacturers,” the assertion stated.

This presents entrepreneurs a platform to interact, study and showcase their startups to the business’s main subject material specialists to assist deal with strategic and practical challenges, it added.

“The Amazon Mentor Join programme will not be restricted to startups and rising model homeowners enrolled within the Amazon Launchpad programme, however may even be prolonged to the winners of the Amazon Smbhav Entrepreneurship problem within the upcoming Amazon Smbhav summit,” the assertion stated.

The winners would be the first cohort of startups to obtain the advantages related to the Amazon Mentor Join programme, it added.

Amazon Launchpad at the moment showcases over 2 lakh merchandise supplied by greater than 800 rising manufacturers throughout 30 completely different product classes. Standard sectors catered to by these manufacturers embody well being and private care, magnificence and grooming, grocery and residential merchandise.

The second version of ‘Amazon Smbhav’ might be hosted from April 15-18, 2021.

“India has a big startup ecosystem that’s key to disruptive innovation and accelerating India’s progress in the direction of an Aatmanirbhar Bharat. Most of those startups are led by first-time entrepreneurs who’ve the fervour to drive a change, however haven’t got the expertise to cope with the breadth of challenges they face alongside the way in which,” Amazon India Director (MSME and Promoting Associate Expertise) Pranav Bhasin stated.

With the Amazon Mentor Join programme, the purpose is to create a assist system to assist startups unlock their potential by offering them with the proper of mentoring that may assist them scale their enterprise, keep away from blind spots, study from the expertise of present leaders, open new doorways and assist them unlock infinite prospects for a Digital India, he added.

“We want to perceive grassroots degree challenges, perceive tendencies and determine methods of fixing these issues for rising manufacturers. Not solely that, VCs like ourselves are at all times looking out for alternatives to fulfill new and upcoming manufacturers,” Prayag Mohanty, Senior Vice President at Hearth Ventures, stated.



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